La Fabrique Aviva

Illustration of an article of the magazine La Fabrique Aviva dealing with social entrepreneurship throughout France. Five illustrators were to illustrate the five major regions of the country. Local initiatives and commitments of innovative actors are put forward to represent the entrepreneurial ecosystem of the southwest region.

A crowd of happy and active characters interact with a landscape or with their environment. Scenes follow one another and overlap thanks to the “collage effect”.

Because every character is a story that begins, the poster is readable from bottom to top, top to bottom, left to right … There is no beginning, no end. We must see the representation of a cause and effect relationship or the snowball effect. One positive action leads to another, one idea sparks another, one entrepreneur inspires another, and so on.


Client : La Fabrique Aviva