Series of illustrations for Joey, a Parisian brand offering pretty clothes eco-designed for children and made of organic cotton. The collection is timeless and practical, in short, essential for our children’s wardrobe.
It is about staging the Joey kangaroo in a soft and poetic atmosphere, in accordance with the color codes of the house. I opted for staging to embody the brand’s values: clothes made with love and know-how and with inspiration from toddlers and parents, and shipped all over the world.
I sought, in the spirit of Joey Paris, to present a sweet and friendly hero who would make the brand endearing. A friend to young children and to big kids, this character is faithful to its values and products.
Afterward, these illustrations were printed in card format to accompany the clothing.
Visit the company’s website to discover its wonders: Joey.paris